Why do we love colors so much?

All colors are beautiful and “wearable”. However, there are colors that we like more, there are colors that we associate with certain occasions or moments of the year, there are colors that convey certain moods (…) and sometimes we make certain decisions based on the colors and don’t even realize.

Rüga - Fashion StoreAt Rüga colors play an important role. It’s no secret that we have a passion for vibrant colors like red (passion), blue (personality and subtlety), orange (spontaneity), green (youth and hope), yellow (optimism and warmth), brown (maturity), colors that convey enthusiasm, emotion and strength.

The truth is that those who choose to include these colors in their wardrobe are usually strong women, sure of themselves, who are not afraid to take risks; on the other hand, those who use and are not that courageous, would like to be! And we are also like that, cheerful, energetic and full of positive spirit.

Of course we do not have to dress from head to toe with these colors to prove that, and there’s the chance we won’t use this colors every day but generally these are colors we choose when we want to impress, when we decided to take a risk, when we feel motivated … and the truth is that it works :)

For those who prefer the “security” of looks black / blue jeans, white / denim (…), we suggest you begin, little by little, to add a little color in your life!

At Rüga we will continue to create these clothes and think of a way to always keep the morale high … good idea?

Visit us at www.rugastore.com