And suddenly the winter days are here, filled with cold and rain: we give a welcome to the warm knit sweaters, coats and to the RÜGA Flash collection. Yes! You will discover it in a store near you.

In the "stay cozy" collection you will be able to find "statement" pieces with sparkles and pieces with some details to give you more relaxed and comfortable looks.

Curious?

Red is one of the trend colors for the autumn winter, a classic that never goes out of style. Do you have your favorite piece?

Have a peek over here

http://www.rugastore.com/webStore/store/es/?icod=GB

You’ll love everything!

The new collection has arrived in stores and we promise to make you dream of it!

The inspirations are diverse, “Danish Girl” is a feminine theme inspiring pieces with lace details, ruffles and lurex in pink and off white combinations; “Tribal Minimalism” refers to a two color ethnic much more sober translated into pieces with neutral tones and tribal details; “Playfull Games” represents fun inspiring pieces with strong color combinations and fun motifs with applications; at last, “Colonial Remix” refers to a colonial military translated into camouflage and animal motifs with yarn mixing.

This Winter, create your own style with RÜGA!

Bring color to your days with prints! Have fun with this summer trend and create stunning looks. In neutral or vibrant colours, prints are this season must-have.

Who loves this RÜGA print?

http://www.rugastore.com/webStore/store/en/index.html

There's something about the yellow! One of the colours that you are already used to seeing at RÜGA collections is a hot colour on the runways and the street style scene.

It's a difficult colour, but, it brings luminous to our looks!

You can choose monochrome looks, conjugate with neutral pieces or even use it in accessories.

Will you embrace this trend?

See all at: http://www.rugastore.com/webStore/store/en/index.html

Stripes, a classic of all collections, reinvented over and over again. There is no summer without them! In different colours, thicknesses, vertical or horizontal, they are definitely back!

In a single piece or in total look, the stripes are a must-have.

It will be impossible to resist them!

See all at: http://www.rugastore.com/webStore/store/en/index.html

Do you already have your favorite look?

http://www.rugastore.com/webStore/store/en/index.html

Now that you can't get away from cold weather, nothing compares to facing it with the RÜGA'S new flash! It's time to get ready!

There are so many cute garments! It's a colorful collection that will enliven the cold grey days ahead.

Take into consideration your comfort first because, in RÜGA'S products, originality is guaranteed. Wait for our suggestions as you get your winter spirit on.

http://www.rugastore.com/webStore/store/en/index.html

When temperatures down, you know it's time to go for warm and comfortable ponchos. Smooth or creative patterns, it's up to you! The matter is that, this winter, they'll become your best allies.

Although the main goal is to protect you from the cold weather, due to their versatility, you can use them in a very relaxed, simple and trendy way. Let us know which one is your favourite!

http://www.rugastore.com/webStore/store/en/18-ponchos

Stay tuned!

Don’t waste any more time. Sharkskin is “the” colour trend for this season and, at this point, you will find it everywhere!

Once it’s neutral, shark grey goes well with everything. It’s elegant, sophisticated, and strong enough to fight cold weather. You can wear it along with basic colours for more minimalist looks, and also with strong colours, as a manner of highlighting them.

Before you choose your “musts” of the season, take a look at our fall/winter collection

Sure you'll love!

http://www.rugastore.com/webStore/store/en/index.html

Animal print is a trend that reinvents itself each season and continues to be one of the must haves of this fall/winter. When used properly, it makes a difference in any look. Tiger, snake, zebra, leopard... there are several options.

Now you can buy your RÜGA’s leopard pattern, printed on this winter cape.

And, as we’re into animal print, also take a look at our zebra pattern!

What do you think? What’s your favourite animal print?

http://www.rugastore.com/webStore/store/en/18-ponchos

Among all colours of this season, yellow seems to be the one will give a warm felling to these cold days ahead.

You may embrace total yellow looks or chose to go for the details, the point is: don’t let yourself fall behind. Even those who hated yellow are getting fun with it.

You better see what RÜGA has to offer.

Knitwear garments are the highlights, but between various shades of yellow, in fall/winter collection, you'll also find other pieces that will make a difference this season.

See all at: http://www.rugastore.com/webStore/store/en/index.html

This autumn-winter could be no different. You will be able to find the most cool and fun garments in our collection.

And if you want to join the fun too, you can always take on the same models and combine looks with your little girl!

Have a peek over here

http://www.rugastore.com/webStore/store/es/23-kids

You’ll love everything!

The original idea was to go unnoticed. But time made camouflaged print a pattern to be appreciated in the fashion world.

Since then, this style gets reinvented each season and the solutions are more and more casual.

It really adds something special to your outfits!

Find out what RÜGA’s garments deserve a place in your wardrobe.... I’m telling you: the choice won’t be easy!

http://www.rugastore.com/webStore/store/en/index.html

The thermometer continues to reach high levels and, apparently, isn’t yet the time to throw light and colourful pieces to the bottom of the closet. On the contrary!

Weather is asking for fresh and light combinations.

Take a look at these new collection shirts! They are so versatile that you will get funny looks almost without even trying!

Seize the sun and the good weather, which seem to have no end.

After all, you can also enjoy the fall!

http://www.rugastore.com/webStore/store/en/9-shirts-blouses-

They’re so easy to match!

Do you need a perfect sidekick for an eye-catching garment of yours? Or is it a protagonist to put and end to your “I have nothing to wear” crises? Either way... no problem. Basics will always fit in.

So if you haven’t got your basics for this fall/winter, it's time to hurry.

Come see the solutions we have for you!

http://www.rugastore.com/webStore/store/en/22-basics

Collection after collection, RÜGA has given you more than a taste of its strong identity, always creating unique models and patterns.

In this collection, a trendy new pattern arises! It’s feminine, romantic and amusing, at the same time..

Pop motifs printed on pastel lend this girlie style a dash of fun.

Take a look at the new catalog and find it: skirt, or dress jumpsuit, what is your favourite piece?

http://www.rugastore.com/catalogo-outono-inverno-2016.html

Since the hippie movement to our days, the tribal style became one of the main trends of the fashion world. Patterns with geometric shapes and bright colors are two of its most popular characteristics.

RÜGA uses them simultaneously, by combining bluish and reddish tones with diamonds print, in perfect harmony.

Skirt, jumpsuit or dress: how would you wear this tribal print? Let him command your look!

http://www.rugastore.com/webStore/store/es/?icod=GB

It allows us to explore one of the most beautiful silhouettes of our body and, at the same time, lends a trendy feeling to our outfits.

Take a glance on this Ruga’s blouse. It’s ideal for a boho chic or boho style visual and, as you may see, is complemented by a pair of accessories.

How do you like to combine your off shoulders blouses?

It's official. Newest RÜGA collection is already available so you can contemplate it both in multibrand stores and on RÜGA’s online store. http://www.rugastore.com/webStore/store/en/index.html

Are you ready to check out the new features we have prepared for you? They are so many and promise to blow your mind!

The privileged garments still are sweaters, tunics and capes. But you'll be able to find a bit of everything.

The same goes for the design, in which relaxed cuts take form of various creative solutions:

Written messages and nature inspired prints assume to be the collection highlights, but, once we are talking about RÜGA, you can also count on colourful and lively patterns to brighten your days.

This winter, RÜGA will keep you warm!

http://www.rugastore.com/catalogo-outono-inverno-2016.html

With that in mind, we’d like to draw your attention to the collection available on RÜGA OUTLET.

There, you'll be able to find some of the best solutions for your relaxed summer days.

All these trendy and comfortable, they appear in the form of shoes, sandals, boots... and – of course – you cannot forget the wooden clogs, which have become a real hit of this summer!

Don’t let this opportunity pass by and visit us at:

http://www.rugastore.com/webStore/outlet/en/10-shoes

Therefore, now it’s the perfect timing to make those little shops that were postponed from the early summer, because of lack of time, will or even budget.

Dresses,tunics, sweaters, ponchos ... you will find the most varied parts.

What matters the most is: do not let the heat get away without enjoying your summer to the fullest!

And remember: better late than never!

There you will find super trendy dresses that will brighten and refresh your days.

From white to smooth parts that meet the preferences of many people, the choice is wide. You will also be able to find colourful prints which you may love!

Please let us know: what is your favourite dress?

http://www.rugastore.com/webStore/outlet/en/index.html

Discounts up to 50% establish this special campaign, which, as you may know, lasts until 2nd September on our online store, RÜGA OUTLET.

The SS16 collection was a hit in the stores and its garments are now available at reduced prices!

Enjoy it!

http://www.rugastore.com/webStore/outlet/en/index.html

Besides the bikini or the swimsuit, there are pieces essential for a look on a hot day by the beach, like a hat, dress or trendy accessories. Choose simple, fresh, relaxed and practical clothes. A dress is a good example and is always trendy, you can choose classic shades or risk with colourful prints, long or midi, the choice is yours!

This RÜGA´S dress is a relaxed and practical solution.

What is your bet? What do you like to dress to the beach?

http://www.rugastore.com/webStore/store/en/15-dresses

Relaxed, diverse, monochromatic, with sentences, prints and even with rock band themes, the t-shirts are used in all kind off looks. They come with strength and already are a must-have in every wardrobe.

This season trust them to show or personality.

Achieve incredible looks with the t-shirts that RÜGA has for you!

http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

The halter top is a big bet this summer! It was a sensation in the 90's and comes back as a must-have in our closets. Being a very versatile piece, you can wear it with casual looks or even with the sophisticated ones.

You just have to combine it with the right pieces and accessories,... and you are ready to rock! Do you already have yours?

http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

The summer festival season is just around the corner, and with good music comes a big question: what to wear?

To face off the heat, fresh, light and fluid pieces are mandatory. The shorts are an easy and practical alternative.

Give preference to the denim models, which offer an uncountable number of combinations.

About the shoes, the best options are sneakers, ankle boots or boots. The important is to  choose comfortable shoes.

For the rest, let the make-up and accessories complete your festival look.

Do you like our suggestion, from RUGA's flash? Is a perfect look that you can complete with knit comfortable wide jackets or leather jackets for the evening.

Have fun and great concerts!

http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

Summer has arrived and the hot days inspired us to dress, colourful and fresh looks. We can use those dresses, shorts, skirts and tops that we dreamed of! It's probably the time of year when we allow ourselves to risk more.

In the RUGA´S flash, you'll be able to find these pieces, which will become essentials for your beach summer outfits or to use during the day. Relax, comfortable, colourful and fresh texture pieces that will give a casual touch to your looks.

Have you met Flash Summer 16 collection?

http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

The dye is back and is a key summer trend! The gradient effect is a typical hippie fashion style that is back in a modern, fun, colourful and non-conventional way. Basic shape pieces gain life with different dye variations. In RUGA summer flash collection you can find blouses, jumpsuits, shorts and dresses.

You don't want to miss this trend!

 http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

Finally the hot days are back and the coolest inspiration of the season too: Boho.

Fluid parts, lace, white, colourful patterns ... the possibilities are endless.

In RÜGA´s SS16 Flash collection, which arrives this week in stores, you'll find this lace dress that will make all the difference in your looks. Let the accessories do the rest and get ready to rock!

Take a look at Flash Spring Summer collection

http://www.rugastore.com/catalogo-flash-primavera-verao-2016.html

The navy style is a classic for the summer season, is present in every women closet! Either in a casual look or a sophisticated one, it continues to be one must have for this season. The navy blue, white and red combination, are the key colors, anchors and stripe patterns must be present.

This spring/summer is nautical inspired in RUGA.

http://www.rugastore.com/catalogo-primavera-verao-2016.html

It's time to get dressed with something different - the jumpsuit! The trend is back and it's here to stay! The jumpsuit is a very practical and easy to wear piece, an excellent choice for a day or a night outfit, whether is winter or summer! When it's time to choose, an advice, invest in single colour models, it will flatter your silluette!

In RÜGA we have some models. What's your favourite?

Take a look at our online store:

http://www.rugastore.com/webStore/store/en/16-jumpsuits

Dresses .... Are officially a MUST HAVE in this season!

In RÜGA you can find different styles easy to coordinate. Long, short, midi, fit or wide, you´ve got many options. Versatile and comfortable models that will give you a special look at different occasions depending on the accessories that you put on. The hard will be to choose your favourite one!

Take a look at our online store:

http://www.rugastore.com/webStore/store/en/15-dresses

In RÜGA, we have few solutions for you, you can either combine white with other colours or bet a total white look.

Do you have a favourite one?

RÜGA’s spring/summer 2016 flash collection is coming!

But, for those who can’t wait, we will already reveal some "secrets".

In this flash you will be able to find clothes more favourable for the summer season. Garments which suggest a relaxing environment.

Dresses, kimonos and long skirts are some of the featured pieces that, following the characteristic RÜGA’s, will allow you to accomplish elegant, trendy and, simultaneously fun looks.

Pay attention. Soon you’ll hear from us!

But, within the ethnic looks, spring/summer 2016’s creations show us a specific direction: intense colours and tribal designs will be the motives to define your must-have of the season.

In SS 16 collection, RÜGA adopted a colourful and geometric design which lead us precisely to that way of dressing.

Visit our website and get seduced by the tribal look!

http://www.rugastore.com/webStore/store/en/index.html

It’s all about wearing clothes with written words or phrases that make you live your life in a more relaxed and fun way. We’d like to challenge you to do it so you’ll know what it feels.

Find out what RÜGA’s garments you must have in your wardrobe. With them you will get different styles and bold looks.

After the success that was the children's collection, in last winter catalog, we cannot let you face this season without the option of dressing your daughters with the most cool and fun clothes.

RÜGA KIDS’ SS16 collection is, already, on sale!

Bright colors, fun designs, casual cuts ... you have all the required ingredients for a lively summer look.

And, once all models are also available in the adult collection, you can go out matching your cute mini-me.

Don’t miss this opportunity!

Yellow and orange are in evidence and, in RÜGA’s SS 2016 collection, you may find basics and trendy patterns of those that are the trendiest colours of this season.

More at: store.rugastore.com

Fringes are often used on garments, assessories and even on shoes. Maybe it’s becouse they are so versatile and easy to match.

In RÜGA’s spring/summer collection, more than a detail, fringes give life to a set of garments.

Do you have a favorite?

It’s a classic of the fashion world. The navy stripes which charmed Coco Chanel in a trip to the French coast, almost 100 years ago, continue to please today's fashion designers, and long became one of the most sought-prints of the warmer seasons.

Therefore, in the spring/summer 2016, stripes are a must have trend, that you cannot miss.

In the newest RÜGA’s collection, you may find different colours and sizes of stripes, creating visually attractive silhouettes. With them you can achieve relaxed and fun looks.

You’ll not remain indifferent to our garments!

Have you noticed that the hippie’s inspirations are common in the fashion world and, this season, they return again to be in?

The movement that emerged in the 60s had a level of popularity quite large. The years passed and even today, there are many supporters of the maximum "peace & love" and of course, a whole philosophy of life. Vibrant colours, cropped, fringes, long skirts, lace and crochet gives you a free, irreverent, comfortable and relaxed visual.

RÜGA is always aware of trends and have at your disposal pieces you'll LOVE.

Combine them with accessories to complement your look.

Make Fashion, Not War!

But, no. Fashion is cyclic and, sometimes, blows us away. Patches came back on top, and now apply to the most diverse sets of garments.

RÜGA’s newest spring/summer collection shows how patches can make a difference, by streamlining the simpler solutions.

What about you? Will you embrace parches trend?

Yeah, that's right... RÜGA’s colorful and animated garments not only do the delights of grown women. They frame perfectly, as well, into children’s joyful spirit.

Therefore, if you do like to pamper your little girls, you have an unmissable opportunity to buy unique items at lower prices.

Like mother like daughter! A perfect Minie Me. Available in two sizes: T1 (6A-8A) T2 (10A-12A)

Visit RÜGASTORE and access to our children's collection:

http://www.rugastore.com/webStore/outlet/pt/23-kids

But, as for you, the wait has already been long, we cannot resist the temptation to show you a sneak peek.

As you may notice, RÜGA keeps betting on bright colours, but, in spring/summer 2016, the real challenge is on pattern’s diversity, which goes from the basics to the boldest.

Follow us and you’ll soon hear more about RÜGA’s newest collection!

Discounts up to 50% establish this special campaign, which, as you may know, lasts until late February on our own online store, RÜGA OUTLET.

The highlight are – of course – on the latest production. The Fall/Winter 15/16 collection was a hit in the stores and its garments are now available at reduced prices, just one click away.

Protect yourself from the cold with the best and the most fun knitwear and accessories! Dress RÜGA!

http://www.rugastore.com/webStore/outlet/en/index.html

It's a fantastic opportunity for purchasing that piece you love so much.

This HEARTS tunic is a bestseller that you don´t you want to miss!

With it you can achieve different looks. Which look you prefer?

Visit RÜGA’s online store now!

http://www.rugastore.com/webStore/outlet/pt/index.html