We found that the color yellow is associated with happiness, joy, intelligence, innovation, energy, sun, strength and power.
Some also give a connotation of luxury to this color, perhaps by association with Golden... anyway, this color is very vivid in this Spring/Summer 2014 collection of Rüga and is perceived why because we defend the use of vivid colors, the celebration of life, of positivism... and you?
You identify yourself with this color?
