• WARM COLOURS FOR THE WARM SEASON

    The spring is gradually settling and our dressing options are now being thought with colourful and vivid combinations as a standard. Mostly because, in summer 2016, there’s no turning back... Warm, vibrant and energetic colours rule the fashion...

  • FRINGE TREND

    You may note this: fringes are here to stay! You saw them last spring, last fall, and now they come back to be a spring/summer 2016’s must. Fringes are often used on garments, assessories and even on shoes. Maybe it’s becouse they are so...

  • TREND ALERT: STRIPES

    It’s a classic of the fashion world. The navy stripes which charmed Coco Chanel in a trip to the French coast, almost 100 years ago, continue to please today's fashion designers, and long became one of the most sought-prints of the warmer seasons....

  • PEACE, LOVE AND RÜGA

    Have you noticed that the hippie’s inspirations are common in the fashion world and, this season, they return again to be in? The movement that emerged in the 60s had a level of popularity quite large. The years passed and even today, there are...

  • PATCHES ARE BACK ON TOP

    You might remember them. Tailored to your jeans or backpacks, they decorated and hidden some defects of your clothes. In the end of the 90’s decade, we though they would remain on the past, along with other quirks of that time. But, no. Fashion...

  • SPRING/SUMMER 2016 INSPIRATIONS

    RÜGA’s new collection is already available in stores and, for those who cannot everything and rush to have a glance at it, we decided to take a little time to talk about what you'll find. This spring/summer, fashion evokes a set of trends...

  • Like mother like daughter!

    The campaign of discounts up to 50%, on online store, also extends to the children's collection: RÜGA KIDS. Yeah, that's right... RÜGA’s colorful and animated garments not only do the delights of grown women. They frame perfectly, as...

  • SNEAK PEEK SPRING|SUMMER 16

    RÜGA’s new collection is almost hitting the stores! But, as for you, the wait has already been long, we cannot resist the temptation to show you a sneak peek. As you may notice, RÜGA keeps betting on bright colours, but, in spring/summer...