• FLASH COLLECTION COMING SOON The wait is almost over!

    Soon the garments that make up our latest production will be available on store. The new flash is an early response to cold winter days we begin to feel. It's time to get ready! And RÜGA know, better than anyone, that the right way to prepare ourselves...

  • COLD CALLS FOR SHARKSKIN

    Don’t waste any more time. Sharkskin is “the” colour trend for this season and, at this point, you will find it everywhere! Once it’s neutral, shark grey goes well with everything. It’s elegant, sophisticated, and strong...

  • TREND ALERT: ANIMAL PRINT

    Animal print is a trend that reinvents itself each season and continues to be one of the must haves of this fall/winter. When used properly, it makes a difference in any look. Tiger, snake, zebra, leopard... there are several options. Now you can buy...

  • YELLOW IS THE NEW BLACK

    Among all colours of this season, yellow seems to be the one will give a warm felling to these cold days ahead. You may embrace total yellow looks or chose to go for the details, the point is: don’t let yourself fall behind. Even those who hated...

  • CUTENESS OVERLOAD IN RÜGA KIDS

    It is no secret that RÜGA kids collections are such a hit! Always full of colour and super cute designs. This autumn-winter could be no different. You will be able to find the most cool and fun garments in our collection. And if you want to join...

  • RÜGA'S CAMOUFLAGE PRINT

    The original idea was to go unnoticed. But time made camouflaged print a pattern to be appreciated in the fashion world. Since then, this style gets reinvented each season and the solutions are more and more casual. It really adds something special...

  • SHIRTS FOR THE FALL

    The thermometer continues to reach high levels and, apparently, isn’t yet the time to throw light and colourful pieces to the bottom of the closet. On the contrary! Weather is asking for fresh and light combinations. Take a look at these new collection...

  • BACK TO BASICS

    They may not even be the most valuable pieces you have. But you cannot miss basic garments in your wardrobe. They’re so easy to match! Do you need a perfect sidekick for an eye-catching garment of yours? Or is it a protagonist to put and end to...