• TREND ALERT: ANIMAL PRINT

    Animal print is a trend that reinvents itself each season and continues to be one of the must haves of this fall/winter. When used properly, it makes a difference in any look. Tiger, snake, zebra, leopard... there are several options. Now you can buy...

  • YELLOW IS THE NEW BLACK

    Among all colours of this season, yellow seems to be the one will give a warm felling to these cold days ahead. You may embrace total yellow looks or chose to go for the details, the point is: don’t let yourself fall behind. Even those who hated...

  • CUTENESS OVERLOAD IN RÜGA KIDS

    It is no secret that RÜGA kids collections are such a hit! Always full of colour and super cute designs. This autumn-winter could be no different. You will be able to find the most cool and fun garments in our collection. And if you want to join...

  • RÜGA'S CAMOUFLAGE PRINT

    The original idea was to go unnoticed. But time made camouflaged print a pattern to be appreciated in the fashion world. Since then, this style gets reinvented each season and the solutions are more and more casual. It really adds something special...

  • SHIRTS FOR THE FALL

    The thermometer continues to reach high levels and, apparently, isn’t yet the time to throw light and colourful pieces to the bottom of the closet. On the contrary! Weather is asking for fresh and light combinations. Take a look at these new collection...

  • BACK TO BASICS

    They may not even be the most valuable pieces you have. But you cannot miss basic garments in your wardrobe. They’re so easy to match! Do you need a perfect sidekick for an eye-catching garment of yours? Or is it a protagonist to put and end to...

  • RÜGA'S GIRLIE STYLE

    Collection after collection, RÜGA has given you more than a taste of its strong identity, always creating unique models and patterns. In this collection, a trendy new pattern arises! It’s feminine, romantic and amusing, at the same time.....

  • RÜGA'S TRIBAL PRINT

    Since the hippie movement to our days, the tribal style became one of the main trends of the fashion world. Patterns with geometric shapes and bright colors are two of its most popular characteristics. RÜGA uses them simultaneously, by combining...