• NEW IN! FALL WINTER 17.18

    The new collection has arrived in stores and we promise to make you dream of it! The inspirations are diverse, “Danish Girl” is a feminine theme inspiring pieces with lace details, ruffles and lurex in pink and off white combinations; “Tribal...

  • TREND ALERT: PRINTS

    Bring color to your days with prints! Have fun with this summer trend and create stunning looks. In neutral or vibrant colours, prints are this season must-have. Who loves this RÜGA print? http://www.rugastore.com/webStore/store/en/index.html

  • HAPPY IN YELLOW

    There's something about the yellow! One of the colours that you are already used to seeing at RÜGA collections is a hot colour on the runways and the street style scene. It's a difficult colour, but, it brings luminous to our looks! You can choose...

  • STRIPES ALL OVER

    Stripes, a classic of all collections, reinvented over and over again. There is no summer without them! In different colours, thicknesses, vertical or horizontal, they are definitely back! In a single piece or in total look, the stripes are a must-have....

  • CHRISTMAS DINNER LOOKS

    We're back and this time with suggestions for your Christmas dinner look. Whether it's a dinner between friends or work dinner, you'll start by asking: what should I wear? Choose something within your normal style, in which you feel comfortable. As it's...

  • RÜGA FLASH COLLECTION

    Now that you can't get away from cold weather, nothing compares to facing it with the RÜGA'S new flash! It's time to get ready! There are so many cute garments! It's a colorful collection that will enliven the cold grey days ahead. Take into consideration...